Alan Joyce

Joyce strikes yet another blow to Qantas’s once impeccable brand

Alan Joyce’s plan to shrink Qantas by 2,800 jobs and outsource most of its international flying to Emirates will represent yet another devastating blow to the once untouchable Qantas brand, the Australian and International Pilots Association said today.

The Qantas CEO has announced 2,800 jobs will go at the national carrier, as part of a ‘tie-up’ with the Arab carrier.

AIPA Vice President Captain Richard Woodward said although Mr Joyce’s motives were tough to read, the result would be disastrous.